Shipper leads

The problem with shipper leads is that everyone has the same ones

Most shipper leads for freight brokers come from the same handful of databases, so the “lead” you bought is the record a dozen competitors bought too. The shipper hears the same pitch all week and stops answering. That is why cold reply rates keep falling even as the databases get bigger: the data is shared, so the advantage is zero.

LaneRadar inverts that. Each lead is sold once, comes off the board for 30 days, and carries a demand event with a date on it. You are the only LaneRadar broker calling that shipper, and you are calling about something that happened this quarter, not a firmographic record that has been for sale since last year.

Shipper leads, answered

What is a shipper lead?

A shipper lead is a company that moves freight and is showing a recent, dated reason to need capacity: a new plant or DC, an expansion, a logistics hire, a surge in inbound materials. A usable lead pairs that event with the person who actually books freight, so your first call is about something real and current, not a guess.

How do you verify a shipper lead is real?

Two ways, and both travel with the lead. Every demand event cites the public record it came from, a news story, a permit, a press release; the citation is revealed with the lead when you unlock it, and if it does not check out, the lead is refundable. For facility events we also corroborate the site with aerial imagery: docks, trailer yards, silos, cold storage. Want to test the method before spending anything? Real leads are published fully revealed in the sample archive, sources included.

What do shipper leads for freight brokers cost?

Leads start at $99 and price scales with signal strength. There is no subscription and no seat license; you buy one lead at a time, and browsing the board is free. Compare that with what a click costs on these terms in paid search and the math is short.

Are these the same shipper leads everyone else buys?

No. Each lead is sold to exactly one broker and held off the board for 30 days. Static databases sell the same shipper record to every subscriber; by the time you call, three competitors already have. Exclusivity is the whole point of paying for a lead instead of a list.

Are shipping leads and transportation sales leads the same thing?

Mostly, yes. Shipping leads, transportation sales leads, and shipper leads all describe companies a freight seller can win as customers. The distinction that matters isn't the label, it's the construction: whether the lead is anchored to a dated, checkable demand event and sold exclusively, or is a record from a shared database. LaneRadar leads are the former, whatever you call them.

Shipper leads vs. a load board: which do I need?

Both, for different jobs. A load board covers today's capacity, one load at a time, with heavy competition and no relationship afterward. A shipper lead hands you the company behind the freight so you can earn the ongoing business. Brokers building a book of business use load boards to fill trucks and shipper leads to fill their pipeline.