The LaneRadar Manifesto
Buy a reason to call,
not a name.
Every shipper database sells the same companies to every team who pays, and ZoomInfo sells them to everyone else. LaneRadar is built on the opposite bet: the value was never the company’s name. It is the moment its freight demand changes.
Brokers have paid for shipper data for decades. So why does every list feel like the same list?
Because it is. A database is a snapshot of who ships freight, sold to everyone at once. It answers a question with ten thousand answers and no urgency. It cannot tell you who needs a carrier this week, and it never could. The list was never the product. The timing was.
The old way
What a list actually sells you
A shared database, whether a shipper list or a ZoomInfo-style contact export, is static, a photograph of the past. It is shared, sold to a dozen teams at the same price. It is undated, with no reason to call today rather than never. And it is unverifiable: you are asked to trust the record, not check it.
That is not a lead. It is a queue. And the price of admission keeps falling, because the data is shared, so the advantage is zero.
The shift
From a list to a signal
The same six questions, answered two ways. One is a roster. The other is a reason.
The new way
Freight-demand signals
Each lead is a dated public-record event that a shipper is about to move freight. A plant expanding. A distribution center opening. An import surge. A logistics team hiring. Not an aged contact on a shared list, but a reason to call, tied to the moment it became true.
A dated event, not a record
Every signal is anchored to something that happened this quarter, with the date attached. The timing is the product.
Sold once, not syndicated
A signal goes to one buyer and comes off the board for 30 days. You are not the tenth call. You are the only one.
Checkable, not trusted
Every signal cites the public record it came from, so you verify the reason yourself before you spend a dollar.
The receipts
Don’t take our word for it
A point of view is cheap. The proof is in the events. Two ways to check ours before you ever talk to us:
- Real leads, fully revealed
Actual companies with their events and public sources, nothing hidden. Take one apart and check it yourself.
- The Freight Demand Index
A live read of which commodities and regions are showing shipper demand right now, built from the same signals the board runs on.
The mechanism
How a signal becomes a lead
Detect the event
We watch the public record for the moments that move freight: expansions, openings, filings, imports, hiring.
Verify and cite
Each event is checked against its source, and the citation is attached to the lead so you can confirm it.
Sell it once
The signal goes to a single buyer. No syndication, no reselling the same record down the street.
Delist for 30 days
It comes off the board and stays yours, so the reason to call is a reason only you are calling with.
For brokers and 3PLs who work reasons, not lists
The best freight sales teams, at a two-person brokerage or a national 3PL, were never cold-calling a spreadsheet. They were calling companies with a reason to move freight right now, and getting there first. That is the whole game. LaneRadar just finds the reason before anyone else does, and hands it to one buyer at a time.
Browse the board. Buy a reason to call, not a name.
The freight market runs on timing. The team that knows a shipper’s demand changed this week beats the one with the biggest list, every time.
Questions we get asked
- Isn't this just another lead list?
- No. A list is a static roster of companies known to ship freight, sold to many buyers at once. A freight-demand signal is a dated event that a specific shipper is about to move freight, sold to one buyer, tied to a public source you can check yourself.
- Where does the data come from?
- Public records: permits, filings, facility expansions, distribution-center openings, import activity, and logistics hiring. Every signal cites the source it came from so you can verify the reason before you call.
- What does exclusive actually mean?
- Each signal goes to one buyer and comes off the board for 30 days. You are not competing with another broker or 3PL working the same contact off the same screen.
- How much does it cost?
- From $99, and the price scales with signal strength. No subscription and no seat license. You buy one signal at a time, and every one carries the same refund promise.