Broker leads
Every brokerage buys leads eventually. The question is whether you are buying a dated, verifiable reason a shipper needs capacity, or the same contact record your competitors bought last week. LaneRadar sells the first kind, one brokerage per lead, exclusive for 30 days.
Lead generation for freight brokers, without the shared-list problem
Most brokerage lead generation ends the same way: a database subscription, a purchased list, falling reply rates, and shippers who stopped answering unknown numbers years ago. The structural problem is that shared data can’t confer an advantage. What can: knowing that a specific shipper opened a distribution center three weeks ago, having the public record to prove it, and being the only brokerage on the board holding that lead.
That is the whole product. See it concretely on the fully revealed sample leads, or start from your niche: shipper leads, the shipper database, or leads by commodity and state.
Broker leads, answered
- What are broker leads?
- In freight, broker leads are shipper companies a brokerage can win as customers. The good ones share three traits: the company genuinely buys transportation, something dated and checkable says it needs capacity now, and the lead includes the person who books freight. Everything else being sold under the name is a contact list wearing a costume.
- What makes a brokerage lead worth paying for?
- Exclusivity and timing. A lead resold to twenty brokerages is worth roughly nothing by the third phone call the shipper receives. LaneRadar sells each lead to one brokerage for 30 days, and every lead is anchored to a recent demand event, a facility opening, an expansion, a logistics hire, so the outreach has a reason to exist.
- Are these the same as freight broker leads?
- Same inventory, same rules. Whatever the label, broker leads, brokerage leads, freight broker leads, shipper leads, the product is a verified shipper demand event with the decision-maker attached, sold once. The deeper comparison of sources lives on our freight broker leads page.
- How much do brokerage leads cost?
- From $99 per lead, scaling with signal strength, refundable if defective. No subscription and no seat minimums, brokerages buy one lead at a time and browse the board free.