Logistics leads
The logistics sales problem is timing: the shipper who needed a partner last quarter already picked one. LaneRadar surfaces companies with a live, dated freight-demand event, a plant expanding, a DC opening, a logistics team hiring, verified against the public record and sold to one buyer, exclusively, for 30 days.
Vertical demand signals beat horizontal databases
Most logistics lead generation runs on horizontal B2B databases or agency SDR hours. Both can fill a calendar; neither knows anything about freight. A generic database cannot tell a soybean-crush plant from a software company, and an SDR agency working from that database inherits the blindness. The result is the industry’s open secret: reply rates falling as every team works the same shared records.
LaneRadar only tracks one thing: evidence that a specific company will need freight capacity soon. That narrowness is the advantage. It is why each lead carries a lane, equipment, a commodity class, and a dated trigger you can verify yourself, and why a lead here is sold once instead of syndicated to your competitors.
Logistics leads, answered
- What counts as a logistics lead?
- A company that buys logistics services, trucking, brokerage, warehousing, fulfillment, and is showing a current reason to buy more: a new facility coming online, an expansion, a logistics hire, a surge in inbound materials. The lead is the company plus the dated event plus the person who owns the freight decision.
- Who buys logistics leads?
- Freight brokers building shipper pipelines, 3PLs selling warehousing and fulfillment, asset carriers filling dedicated capacity, and logistics sales teams tired of shared databases. The common thread is a sales motion that works better with timing: reaching a shipper while the demand event is live instead of cold-calling a static record.
- How are these different from B2B databases like ZoomInfo or Cognism?
- Generic B2B databases are horizontal: every industry, every title, sold to every subscriber. They tell you a company exists and who works there. They do not tell you the company opened a distribution center last month. LaneRadar is vertical, freight-demand events only, each cited to the public record, each sold exclusively to one buyer for 30 days.
- Do you serve 3PLs and carriers or only freight brokers?
- The board is built broker-first, but the leads themselves are shipper demand events, which is the same raw material a 3PL or carrier sales team works from. If a new cold-storage DC is ramping, that is a lead for whoever sells the capacity, brokerage, dedicated fleet, or warehousing next door.
- What do logistics leads cost?
- From $99 per lead, scaling with signal strength, no subscription, refundable if the lead is defective. Browsing is free, so you can judge inventory against your lanes before paying anything.
Broker-specific? Start with freight broker leads or the shipper database, or import/export focused, freight forwarder leads.
Evaluate real inventory, not a pitch deck
Real leads are published fully revealed, sources and all. Take them apart, then see what is live in your lanes.